This post is not about finding the greatest advertising slogans. You can find it in your basic marketing book or through just a simple search. Rather, I intend to shed a light on what Taglines and Keywords changed the course of our history knowingly or silently in the course of our lifetime.
1. Greatest Hits
First, we the kids of 80s, 90s-were used to titles of vinyl LPs, audio cassettes and CDs like Greatest Hits of Bee Gees, Boney M, Abba, Black Sabbath, Pink Floyd, Scorpions, Enigma, Guns n Roses and so on. So, coining the word “Greatest” is a successful keyword of yesteryears. It has even prevailed in today’s digital marketing. The adjective reduced our anxiety as well as our cost. For instance, we did not have to listen to all the records or albums of that artist. Similar coined catchy words such as Best of 80’s, Best of 90’s etc. also made their journey in our drawer/cabinets. You cannot overlook the coining of words starting from a retail record store of 90’s to even today’s digital empire Spotify, You Tube. Such was the immense success of those business keywords specially in the audio industry.
2. Happy Hour
Next comes, Happy Hour, a splendid coined word, originated in USA, now popular across the globe and in top tourist destinations in Asia. It makes its mark in the greatest business keywords list. In the wee hours of the night or evening, this catchy phrase has its own uplifting. It’s a combination of positive stimulus with business hours. Thus it becomes a function of pleasurable consumption with time. The customer is happy with a discount as well as promotion with the consumption or liquor s/he is enjoying. Even when the cost would double or triple, however, Happy Hour is to entice you with its magic. The business owner is also happy with increased sales and customers. A win-win game, really, a master business keyword.
3. Made in
Another greatest business tagline that crosses my mind is “Made in” (Japan/USA/China). Well, undoubtedly 80% or more of what we consume are from China. So, what used to be Japan’s game in the 80’s and 90’s, now it is led by China. So, this pervasive keyword you will see in any commodity you buy. In the back of our mind, “Made in” has become like the invisible oxygen we breathe before we purchase a product,
4. Made by
Another related tagline and keyword are “Made by”, such as “Made by Sony”, “Made by Toyota”, “ Made by TDK”. World renowned Japanese companies could associate their company brand value with their products. It created them immense fortune. I still have a friend’s book titled “Made in Japan” by Akio Morita, the creator of Sony. We already know which category of products are specialized from which country. Even when I buy a shirt or get a gift from an international store from USA or Europe, the label says “Made in Bangladesh” and it makes me happy. What’s your “Made in” ….makes you happy?
5. I want my MTV
Last but not least, the catchy phrase behind MTV. MTV was a big part of our life in the early 90’s to 2000’s. I was most surprised when I heard Mark Knophler and Sting (guest appearance) singing “I want my MTV” in Money for Nothing. I still remember me and my friend playing the song from Dire Straits’ Money for Nothing LP at the highest volume in an Aiwa music system during festival time. We wanted everyone to hear the drums and guitar riffs (teenage fantasies). Anyways, the four words changed the course of music consumption. Mark Knopfler and Sting made MTV’s journey into a legendary billion dollar brand in 1985. We used to sing, “I want my, I want my, I want my MTV, Money for Nothing. Chicks for Free”. The video won also the best video award. The three keywords changed the world of music as well as earned fortune for millions of Artists. MTV empire could be compared as the You Tube of 80’s, 90’s and Y2K. It made us love the MTV logo and we used to eagerly wait for videos that we heard on the audio system. The incredible era with tagline “I want my MTV”!
I honestly wanted to connect the yesteryear’s legacy. We, in the digital days have invented keywords. However tagline with combination of super keywords existed since we started our modern civilization. There are so many creative slogans and business keywords behind a brand and we also love those brand slogans for sure. The discussed business tagline and keywords in this post were not fads; those changed the way of our lifestyle and thinking. Wish I had more time to include a few!
Thank you for your precious time.
(Photo courtesy: WordPress, MTV, album art of different artists, Dire Straits, Sting, Bruce Springsteen, ABBA, Fleetwood Mac, Money for Nothing etc.)